Benefits of AppForum Attendance Detailed in New Q&A with PODi's President
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There are some really interesting Keynotes. How were they chosen?
Govil: Even in this difficult economy, people are doing fascinating things with digital print. Out of the box thinking is creating new opportunity. We want to show attendees that they can take advantage of these new technologies in exciting ways, too. Ford Motor Co.’s smart use of personalization really clarifies the power it brings to marketers. We’ve got a panel of innovators, who are using new tools like smartphone apps, augmented reality, QR codes and personalized greeting cards. Really inspirational stuff! And I’ll be speaking about all the new opportunities that are being opened up thanks to healthcare reforms.
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