2009 PIA/GATF Presidents Conference to Tackle Tough Issues Facing Printers
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The need for sales acuity is paramount for staying in business, and two sessions at this year's conference addresses this vital issue: 1) Transforming into a "Marketing Services Provider"- using marketing technologies to achieve success with senior marketing officers and 2) Crossing the Chasm - Three Services Providers' Journeys to Success - a panel of printers describe their efforts to achieve higher profit margins and sales volumes by bypassing the purchasing agent and having a "value-based" sales dialogues with senior marketing officers.
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