Step Aside and Let a Real Printer Do the Job
I am never quite comfortable when a client wants to buy his own printing, yet in this day and age it’s something most designers have to live with.
So before my client ventured out into the world of getting estimates—and as this was not your run-of-the-mill project—I made certain that I had spelled out the project’s specs for his production manager, who admittedly had bought print before: "This portion of the cover should be blind debossed and that one was a registered emboss"—you get the picture.
- Categories:
- Business Management - Marketing/Sales
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
