
A new font has emerged inspired by a 14-year-old kid. His story got some "ink" and captured the attention of British agency, Grey London who went to work with Monotype, a world-class font company, to create the first truly eco-friendly font.
The font promises to save the amount of ink that is needed to print a page which in turn saves the plastic ink typically is packaged. This also means there is less waste to dispose of which is safer for the planet and of course, less ink means less expense.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.