Avoiding the Price/Quality/Service Trap
It does not drip. There are never any long sticky marks on the outside of the bottle. I am talking about honey jars here, and we all know how messy these can get very quickly. So I buy the same brand over and over again because it has this super cool jar—a jar that lets me pour the honey just so and never, ever is sticky.
- Categories:
- Business Management - Marketing/Sales
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
