I’ve always believed in that old cliché—“It’s not what you say; it’s how you say it.” And there really is SOME truth to it.
I suppose it mostly refers to your tone of voice and general attitude in how you express yourself. If you feel enthusiastic, it will come through in your voice. In a bad mood? We can figure that out, too.

Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.