Does Your Company Need a CMO?
The University of Melbourne of Australia recently published a structural view of what a fully built-out marketing staff working under the direction of a Chief Marketing Officer (CMO) could look like. The published bulletin indicated a multi-million dollar budget to support this infrastructure and ongoing marketing activities, placing it outside the boundaries of many companies. However, the org chart below shows the basis of a very well thought through staffing approach that can be scaled up or down to meet your specific needs.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
