What’s in a Name?
Naming your product may be one of the toughest things you ever do. It will certainly be a complex undertaking and if there are more than a few people involved it will probably be challenging. Done right though, a strong brand name can pay huge dividends for years to come.
The printing, publishing and media industries have been challenged for some time with the proliferation of brand names that sound the same. The same holds true for corporate and nonprofit organizations seeking a unique name. Perhaps that’s because choosing a unique name has become increasingly more difficult. Just try and find a decent URL (domain name) and you will soon see how difficult choosing a new name can be. Go to www.godaddy.com and you will find a simple registry tool that allows you to search endlessly for a new name.
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- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
