What Do Plants and Plastic have to Do to Get Along?
What happened: Coca-Cola Co. issued a news release this past month on its newest innovation, a bottle made from renewable, recyclable, plant-based plastic. Hmm. The new product innovation—named “PlantBottle™”—is fully recyclable and has a lower reliance on a non-renewable resource. This product also reduces carbon emissions when compared to petroleum-based PET plastic bottles. The company hopes its “PlantBottle™” will build the companyʼs legacy of environmental ingenuity and set the course that all of its bottles will be 100 percent recyclable and renewable.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
