The Foundational Big Three to Acquiring and Keeping Customers

Trust, Credibility and Rapport. Print buyers don’t care if you use the best technology, have the best location, or hang out with movie stars. You won’t survive if your foundation is weak.

If a buyer catches you lying just once, they'll question everything you say in the future. If your advice is out of date, they'll ask your competitor. If you just don’t quite gel with them and talk their language, they'd rather not spend time with you. Establish trust, credibility and rapport to create a network of great customers.