Do Printers Hire Former Print Buyers?
Even before the recession hit us all between the eyes, I knew several printers who moved ‘across the aisle’ to corporate print buying positions. They were owners and sales reps, mostly.
This is a natural move, in my mind. Print buyer candidates who have prior manufacturing experience tend to be highly regarded for these positions (when they exist).
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
