45 Integrated Marketing Ideas (That Work!) in 45 Minutes with All-Star Panel (2011 InterACT! Virtual Show session)
Sponsored by: Xerox
Speakers: Andrew Kordek, Co-Founder & Chief Strategist, Trendline Interactive; M.J. Anderson, CMO, Trekk Cross-Media; Jon Otto, CEO, Visions, Inc.
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially in play, marketers often feel overwhelmed and unsure about which ones to put into the mix and then how exactly to integrate for a successful campaign. This lightening-fast roundtable will present 45 ideas for integrated campaigns that can boost your future campaigns.
Along the way, many of your pressing questions will be answered: What media works best together? When does some of the old (direct mail, telemarketing) sync perfectly with the new (mobile, social)? When is the 'kitchen sink' method appropriate vs. only a double-barrelled approach? How can your company get the most of the new integrated technologies? Where does video fit? Can social be monetized? And more!