M. J. Anderson

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Because of the disruptive impact of production inkjet technologies, the Production Print Solutions division of Canon Solutions America is on a quest to educate the market about inkjet technology.

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

With so many channels potentially in play, marketers often feel overwhelmed and unsure about which ones to put into the mix and then how exactly to integrate for a successful campaign. This lightening-fast roundtable will present 45 ideas for integrated campaigns that can boost your future campaigns.

Along the way, many of your pressing questions will be answered: What media works best together? When does some of the old (direct mail, telemarketing) sync perfectly with the new (mobile, social)? When is the 'kitchen sink' method appropriate vs. only a double-barrelled approach? How can your company get the most of the new integrated technologies? Where does video fit? Can social be monetized? And more!

Click here to view today!

More Blogs