Profiting from New Communication Tools

QR phoneThere’s a wide range of new communication tools available today that companies can use to interact with customers in ways that weren’t possible just five years ago. The QR code above is just one such way. These tools, coupled with an ever-increasing number of smart phones and new media channels, are creating the opportunity for companies to create effective two-way communications with their customers and prospects alike.

It’s becoming commonplace in both business and consumer markets. According to Mobio Identity Systems in Vancouver, BC, Canada, during the second half of 2010, QR code scanning increased 1,200 percent across North America.

It’s easy to begin using this technology. With a simple download of a barcode reader from your favorite application source, you’re smart phone will be ready to scan QR codes. Below is a brochure that Creative Solutions Ink of Milford, NJ, produced for one of its clients. The QR code was included on the backside of the brochure to provide a link to additional product and related contact information.

QR brochure

Aleyant Systems is the provider of Pressero, a Web-to-print software solution that can deliver CMYK QR codes in a high-resolution EPS file format. This is useful for printers or agencies that would like to build personalized media for their clients, including putting QR codes on business cards, sell sheets, packaging and other template print products.

Early adopters are sure to gain larger market share over those that wait on the sidelines until there is significant market momentum. They are already producing personalized media and offering brand marketing campaign ideas to their clients. This presents a significant opportunity for your firm to respond proactively to these new market dynamics and tools.

With the economy still in the trenches, knowing how to couple mobile media with online and print communications can be a true source of new revenue.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.
Related Content