A Message from Your Post Office about e-Tailing, Catalogs and Business Services
The U.S. Postal Service has some useful insights to share with those engaged in the communications business. Its main point is “Zappos.com and Dell weren’t always the big names in e-tail that they are today”—so states its Website. In fact, both of these online etailers fueled their phenomenal growth with the help of catalogs and the Post Office would like to explain how. For more information on their business services go here.
It seems USPS' vested interest in the activities of print is self-serving, let’s be honest, but the information it puts out is well documented and could serve as a useful blueprint for marketers interested in promoting their online wares using a balanced multi-channel marketing approach. Youʼll also find information about Going Green, Eco-friendly Packaging, Barcoding and related business service topics that are relevant to marketers everywhere.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
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Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.