ID Image+Design Identity (Video)

So how would a designer drill down to the core identity for a dental design firm? Featured at, the use of interesting proportions and the addition of subtle shine bring a polished look to this company’s unique brand proposition.

The curvilinear letters “ID” create the logo. That logo becomes the basis for a repeating pattern, rendered in glossy clear foil stamping, which appears across the top of the letterhead and on the back of the business card and a note card.

Check out the video below:

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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