Mapping and Marketing Made Easy

When was the last time you re-wrote your entire marketing plan? If yours is like a lot of companies, truth be told, you edited or updated the existing plan. While the practice of revisiting and updating your plan is a sound one, the current economic conditions are placing great stress on marketers to sharpen and reshape their marketing plans altogether. If sales are sluggish or down, itʼs time to revisit what you have been doing and why.

Using a simple application like NovaMind mind mapping can make developing a new marketing plan more relevant, powerful and yes, enjoyable! This program allows you and your team to identify top goals, strategies and tactics from a visual view.


Using a visual approach to strategic planning is an excellent way to quickly gather your thoughts and allow others to consider them. Over the years, I have watched marketing managers get bogged down in the minutia, or worse, become frustrated by the entire process. This may explain why marketing plan templates are popular.

But using a template that is designed for a broad market is counter-intuitive to creating a unique marketing position isnʼt it? Thatʼs why marketing mapping can radically improve the entire process, particularly if you are a visual thinker and learner. Give it a try. It will make your development process a lot more enjoyable.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit How can he help solve your branding issues?

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.
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