Mapping and Marketing Made Easy

When was the last time you re-wrote your entire marketing plan? If yours is like a lot of companies, truth be told, you edited or updated the existing plan. While the practice of revisiting and updating your plan is a sound one, the current economic conditions are placing great stress on marketers to sharpen and reshape their marketing plans altogether. If sales are sluggish or down, itʼs time to revisit what you have been doing and why.

Using a simple application like NovaMind mind mapping can make developing a new marketing plan more relevant, powerful and yes, enjoyable! This program allows you and your team to identify top goals, strategies and tactics from a visual view.


Using a visual approach to strategic planning is an excellent way to quickly gather your thoughts and allow others to consider them. Over the years, I have watched marketing managers get bogged down in the minutia, or worse, become frustrated by the entire process. This may explain why marketing plan templates are popular.

But using a template that is designed for a broad market is counter-intuitive to creating a unique marketing position isnʼt it? Thatʼs why marketing mapping can radically improve the entire process, particularly if you are a visual thinker and learner. Give it a try. It will make your development process a lot more enjoyable.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

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Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

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