Building Brand: One Heart Tug at a Time

What happened: 4over, Inc. has been serving its community in many ways for many years. Starting with its “Believe Project” in 2005, the company has consistently tried to put value back into their marketplace. 4over employees have volunteered their time and have made a difference in many different charitable events. Run/Walk fundraiser, Holiday Spirit for Children, Blood Drives, and many more mark 4over’s continuing community contributions.

Why it matters: Building brand trust is the most difficult dimension of brand building. It takes careful planning and a keen sense of what is going to make a difference in the hearts and minds of customers and vendors alike. Sometimes this is an intentional act and other times it is simply what the principals of a company want to do. Either way, good is sown into a company’s marketplace and a positive brand image is reinforced. For anyone who has been on the planning side of an all volunteer organization or event, you know the hard work required is not to be minimized. So congrats to 4over and its employees for giving back into a world they routinely get work in. They obviously have heart.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit How can he help solve your branding issues?

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.
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  • http://BillFarquharson Bill Farquharson

    Tom, why is it that we all talk about building a brand but do nothing about it? Is it too much work or do we just not know where to begin?