The Output Services group of Highmark, one of the largest US health insurers, partnered with Canon Solutions America to add high-speed color inkjet digital printers to its production process. See why they say it's their first purchase with no complaints! Plus an impressive ROI.
While mobile may be grabbing a growing share of time spent with media, ad dollars are slow to follow. In fact, US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
A majority of Americans (54%) are currently read e-books, including two-thirds of Millennials (66%). With that said, print still dominates; nearly half of Americans (46%) say they only read print books.
A new survey of US consumers finds traditional print formats remain the preferred sources of grocery store and drugstore coupons, especially among Millennials (ages 18-36).
Total advertising expenditures increased 0.9 percent in 2013, marking a gain for the fourth consecutive year. Growth eased without Olympic and political spending.