Bill Farquharson

Bill Farquharson

Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him: bill@idealliance.org or (781) 934-7036 to discuss your sales challenges.

Those Little Things

Anyone can print. There is no trick to making ink and toner magically stick to a substrate. Your equipment is beige and uses electricity. There are dozens if not hundreds of pieces of equipment just like it. What differentiates you might just come down to one little thing, as exemplified in the small gesture by an American Airlines flight attendant and written up in this week's blog by Bill Farquharson.

How to Get More Done In Your Sales Day

Another day ends in frustration. You were busy, but not productive. Instead of accomplishing your top priorities, you meandered and wallowed. But no more! After reading this week's blog by Bill Farquharson, you will know the secret to getting more done in your sales day.

Why Storefront Rocks

There is a similarity here between the banking industry and the print industry that will have you rushing out to sign your customers up

The Screaming Manager

Have you ever worked for a boss whose temper flare ups rival those of a cartoon character? What did you learn? Now, have you ever BEEN that boss, that person whose reactions to issues put you in that same league? How 'bout considering a different outcome? This week's blog by Bill Farquharson offers you the choice.

The 20-Second Sales Litmus Test

Identifying key components of sales success is a matter of rating yourself (or your sales team) on four issues. Read this week's blog by Bill Farquharson to find out how you stack up.

A Sales Rep's Ultimate Goal

What would you think if a customer called you for a movie recommendation? How about to suggest a good plumber? Sure, these are obscure requests, but you should make them your goal as a sales rep. Read this week’s blog by Bill Farquharson for more information and a full explanation.

Get Something Done Today

Make today the last day that you are frustrated with the lack of productivity.