WEB OFFSET SPECIAL REPORT -- Breaks and Splices Ahead
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By Vincent Mallardi, C.M.C.
There are new tensions in web offset these days, some unanticipated, some expected and welcomed.
The mainstays of the medium—catalogs and magazines—are going face-in as both the numbers of issues and page counts continue to decline, but at a lesser rate of about 5 percent. These victims of less literate readership, declines in real disposable personal income, as well as the exponential rise in Internet advertising, shopping and information, are forcing heatset web production, in particular, to re-tool.
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