Vistaprint Survey Indicates Online Marketing Taking Hold Among Small Businesses
VENLO, THE NETHERLANDS—12/10/2009—Vistaprint N.V. (Nasdaq: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, recently conducted a comprehensive survey that unearthed interesting trends in small business marketing. According to the survey results, small businesses are likely to increase their use of online forms of marketing including email marketing, paid and organic search, and custom websites over the next 12 months. As small businesses have more time and money to focus on marketing, many indicated that they are considering testing online programs, among other areas.
“It’s apparent from the results of our survey that small businesses are adapting to market changes and are considering trying other methods, including online initiatives,” said Trynka Shineman, chief marketing officer for Vistaprint North America. “Not only are online options like email marketing, local search and unique websites cost efficient, especially in a recession, but the Internet is where potential small business customers are moving. This survey has confirmed that small businesses will start to try and incorporate online options as part of their overall marketing plan. Of course they are still using tried and true methods like direct mail, but it seems they are more willing to diversify than ever before.”
Vistaprint’s survey was an in-depth look at marketing avenues that small businesses are currently embracing. After analyzing the results of the survey, Vistaprint expects the following small business behaviors in the next year:
• Email marketing will continue to be a very important marketing tactic, as small businesses cited it as one method that they have most commonly used or would be likely to try moving forward.
• Social media avenues like Twitter and Facebook are an area many small businesses will look to explore and capitalize on in the next 12 months. Time is the biggest perceived barrier to these efforts.