Ultimate Dinosaurs Exhibition at Royal Ontario Museum Brought to Life by HP Printer
Beyond Digital Imaging use HP latex printing technology to produce realistic imagery for the Royal Ontario Museum’s new “Ultimate Dinosaurs: Giants from Gondwana” exhibition.
Technology plays an ever increasing role in the way the ROM’s galleries and specimens tell stories. Creating an authentic experience using large-scale visuals at 1,200 dots per inch is unique in this scale of an exhibit and was integral to the exhibition’s impact.
“It’s no small feat to change the world around us and that’s just what HP latex printing systems do—both literally and figuratively,” said Mark Lehmann, vice president, Large Format, HP Canada. “Beyond Digital Imaging’s work showcases the dynamic opportunities to create graphics that engage and delight viewers while also focusing on a technology with proven environmental benefits.”
Beyond Digital Imaging considered several key factors to determine the best approach for creating the exhibit graphics:
- Limited timeline to print and install the graphics
- Huge file sizes (up to 10 gigabytes for a wall 16 feet high by 130 feet long)
- Strong emphasis on using a wide color spectrum
- Preference for an environmentally sustainable print medium
“Choosing the right materials is essential for any job we consider,” said Larry Chan, owner, Beyond Digital Imaging. “When considering the needs of this busy and high-impact exhibit, we knew HP’s latex print technology was the best choice for three main reasons: quality, durability and environmental sustainability. We’d like to see latex specified in request for proposals; it’s the future of interior commercial design.”
HP Latex Inks are water-based, do not require special handling and are designed to reduce the impact of printing on the environment. They are ideal for wide and super-wide applications such as signage used in event spaces, and indoor and outdoor applications.
About The Royal Ontario Museum
The Royal Ontario Museum (ROM) is an agency of the Government of Ontario. Opened in 1914, the ROM is Canada’s preeminent museum of natural history and world cultures with six million objects in its collections and galleries showcasing art, archaeology and natural science. Ultimate Dinosaurs: Giants from Gondwana is a world premiere – the largest exhibition of southern dinosaurs ever mounted in North America and the largest dinosaur exhibition in the ROM’s history. It features dinosaurs virtually unknown to North Americans, most unearthed in the last 20 years and never been displayed before in Canada. It also featured more multi-media than any exhibition in the ROM’s history, including Augmented Reality and reactive walls that use body-scanning technology.