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Two Noted Ohio Valley Companies Team Up

March 1999
FRANKLIN, PA—Flexographic printer Salem Label, of Salem, OH, and offset printer Seneca Printing & Label, based here, have merged.

Both companies will retain their identities and present locations, with the management structure of each facility expected to remain in place. A common board of directors is overseeing the combined business operations.

With two facilities, Seneca boasts more than 130,000 square feet of space and, when combined with Salem Label's two facilities, gives the new organization total manufacturing space that exceeds 200,000 square feet. The combined workforce now totals more than 250 employees.

More important, officials say, is the combination of the equipment now available to each company and, with it, the extension of printing capabilities. Dennis Pascarella, Seneca CEO, says the merger "broadens each company's market. With the use of two diverse technologies and with two locations, there is almost no customer overlap."

Combined, each company can now offer a complete range of labels and other printed products. "The new company will be able to offer our customers labels produced by either sheetfed lithography at Seneca or by rollfed flexography at Salem," Pascarella notes.

The merger has been met with enthusiasm from both customers and the community alike, officials report.

"The local papers have headlined this merger believing that as the company grows, so will opportunities within the community. We've also received nothing but positive feedback from our customers. We are now better prepared to offer them more and greater opportunities, to provide more services and build more of a relationship," remarks Kevin Hynes, Salem president. "This is a win-win for both companies and for our employees, but most of all for our customers."

Future plans include further growth. Randy Hicks, Seneca president, comments: "There is a lot of opportunity for prepress growth and efficiencies. Our objective is to always continue expanding on the relationship we have with our customers and to better improve on the services that we offer."

By A.L. Ruslavage
 

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