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TransPromo Has Come Into Its Own, Notes Océ Expert at TransPromo Summit Session

August 25, 2009
TRUMBULL, CT—August 25, 2009—Océ, an international leader in digital document management and delivery, announced that at the recent TransPromo Summit in Boston, Guy Broadhurst of Océ North America offered strategic and practical ideas for how to augment TransPromo campaigns with technologies that are just taking off. Broadhurst, Vice President of New Technology and Client Development, Océ North America, Production Printing Systems division, joined Direct Group President and CEO Don McKenzie on an expert panel that looked at "TransPromo Bringing it All Together." The session covered tools and technologies to enable the next level of TransPromo communications.

"As a Platinum Sponsor of the TransPromo Summit, Océ recognizes the importance of helping customers stay current with the latest and best thinking on this dynamic opportunity," said Broadhurst. "Our panel offered attendees an understanding of what technology is real today, and how to implement it."

Broadhurst stated, "TransPromo has finally come into its own. The days of ‘spray and pray’ are over. As a result, the communication process has become more complex, but the more effective campaigns offer greater potential for higher response and success. Event-driven campaigns and personalized messaging at transactional speeds and volumes demand a higher level of response from technology vendors and marketing partners."

Broadhurst pointed to Direct Group as a leading example of successful and innovative TransPromo initiatives. "Direct Group leverages the latest technologies – including new Océ inkjet variable MICR printing capabilities – that allow marketers to fully capitalize on the potential of TransPromo marketing." Océ is the only provider of integrated MICR printing on a full color, high volume production inkjet system. Océ printers help Direct Group ensure the timeliness of each TransPromo message’s arrival. Companies benefit from one start-to-finish workflow for any type of variable TransPromo communication, and from platform upgradability to support an ongoing role in the TransPromo opportunity. Océ also offers professional services to help customers make the transition to TransPromo communications.

"Cross-selling through statements and other transactional documents represents one of the most promising areas of growth in our industry today," said Don McKenzie. "In addition, the ability to use full-color, variable, highly personalized images in TransPromo marketing drives significantly higher response rates, while at the same time lowering postal and production costs. Many of our clients are seizing on this opportunity to create more timely and relevant campaigns that increase their ROI."
 

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