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Toshiba ‘No-Print Day’ Campaign Points Wrongful Finger at Print

June 19, 2012
Everyone in the printing industry has the same interest as Toshiba in making our processes as environmentally friendly as possible, and we have all been working toward that goal for decades. Witness, for example, the growth of forest-certification and chain-of-custody programs, the new technologies that increase the paper yield per trees—in some cases, 90,000 sheets from a single cord of wood, and the use of renewable biomass fuels to power paper manufacturing—since 1990, purchased energy and fossil fuel use per ton of paper production has been cut by 26 percent.
As NAPL stated in an article two years ago, “The environmental impact of any communications process generally occurs at one or more of three stages: the creation of the medium being used for the message, the transmission of the message, and the conclusion or aftermath of the process. At each point, paper-based communications have a less injurious environmental effect than their electronic counterpart. Print and electronic media will coexist in the future and complement each other’s strengths. And one of paper‘s undeniable strengths is its position as an environmentally friendly messaging medium.”
Whatever Toshiba’s well-intentioned environmental goals may be,” said Truncale, “it is simply short-sighted and wrong-headed to suggest that the environment is harmed by the use of paper and printing.”
In Brief:
• Paper is a renewable resource, grown and replenished in managed forests; the precious metals and hydrocarbons required to create computers and other electronic devices are not—they require mining and drilling that can damage the surrounding ecosystem, and when they have been removed from the earth, they are gone forever.
• Paper is recyclable—nearly two-thirds of U.S. paper consumed is now recovered—and much is reused, more than one-third of the world’s total fiber supply now coming from recycled paper; computer components are used once—often after just a few years of rapid obsolescence—and then this toxic e-waste is discarded in landfills or shipped to developing countries.
• Paper requires only sunlight or the power of a single light bulb to be read and used; computers require a continuous stream of electricity generated predominantly by non-renewable fossil fuel energy sources. In 2006, for example, Internet data servers alone purchased twice the amount of energy purchased by the U.S. pulp and paper industry.

About NAPL
NAPL is a not-for-profit business management association representing companies in the $80+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. 

Source: NAPL.


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