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The Printing Image--An Efficient Image

February 1998

SonaPrint's drying capabilities and user-friendly characteristics led to a considerable increase in production at The Printing Image.

Traditionally, after printing multicolor jobs, a full day was required for inks to dry before cutting, folding and commencing other finishing applications.

"However, the new ink now permits us to run jobs through our presses and then back them up immediately," confirms Regenstein. "Drying downtime has been virtually eliminated, which gives us a 24-hour competitive edge."

Intense Color
As with all Van Son Holland inks, the new SonaPrint line is milled internally from its own dry color and varnish. This process supports more intense colors with greater batch-to-batch consistency. Van Son additionally claims that SonaPrint also features minimal dot gain, high gloss levels, fast setting speeds, consistent trapping and excellent rub resistance.

The secret to SonaPrint's success is a unique varnish property developed and produced exclusively by Van Son Holland specialists. The new varnish supports less water pick-up, greater color density and longer mileage. It dries to a high gloss on coated stock and boasts excellent rub resistance on any stock.

In particular, The Printing Image has had much success implementing the new ink's "reflex blue" color. "Sometimes it is difficult to achieve reflex blue color consistency throughout an entire run," Regenstein assesses.

"However, we found that SonaPrint worked effortlessly, right out of the can, without any special preparation or additives."

"To meet our customers' quantity and quality needs," he affirms, "it's important to enhance the performance of our inks and other materials as well as our equipment and accessories."



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