USPS Unveils 2013 Promotions Calendar
Aug. 1–Sept. 30, 2013:
• Emerging Technologies—This promotion provides an upfront postage discount for customers who integrate specific emerging technologies into their mail campaigns. The planned innovations to be highlighted are near-field communication, augmented reality and mobile-enabled authentication technologies. This promotion is designed to elevate awareness of how innovative technologies can be integrated with a direct mail strategy to enhance the value of direct mail. Customer registration begins June 15, 2013.
• Picture Permit—The Picture Permit promotion is designed to promote the use of picture permit imprint indicia, which can improve a mailpiece’s visibility and impact as a marketing tool. During this promotion, it is proposed that the Picture Permit fee be waived for eligible customers mailing First-Class Mail letters and cards and Standard Mail letters and cards. Customer registration begins June 15, 2013.
• Product Samples—Designed to re-invigorate product sampling via the mail, the product samples promotion will provide mailers with an upfront postage discount on qualifying mail that contains product samples. The promotion will raise awareness of the effectiveness and value of having samples delivered to the home and highlight the new proposed “Simple Samples” pricing in Standard Mail, effective Jan. 27, 2013. Customer registration begins May 1, 2013.
Nov. 1–Dec. 31, 2013:
• Mobile Buy-it-Now—This promotion provides mailers with an upfront postage discount to encourage them to adopt and invest in technologies that enhance how consumers interact and engage with mail and demonstrate how direct mail combined with mobile technology can be a convenient method for consumers to do their holiday shopping. Customer registration begins Sept. 15, 2013.