USPS Unveils 2013 Promotions Calendar

WASHINGTON, DC—To help marketers prepare earlier for upcoming mail promotions, the U.S. Postal Service, for the first time, is publishing a yearly promotions calendar. The “2013 Mailing Services Promotions Calendar” will include six promotions designed to generate continued interest in the various uses and benefits of mobile barcodes in direct mail, as well as provide opportunities for marketers to be more successful with traditional integrated marketing campaigns.