Schawk Rolls Out Unified Operations Model for Creative and Execution Services
CINCINNATI, OH—Oct 15, 2009—Schawk, Inc. (NYSE: SGK), a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced that it has moved its executional business into a uniquely designed space in Cincinnati with its strategic design company, Anthem Worldwide.
David A. Schawk, president and chief executive officer of Schawk, stated, “We have tested this shared space concept outside the U.S., which served as the model to unite Schawk’s strategic, creative and executional services. We’re ready to bring it to our North American operations in a planned manner over the next few years.”
Added Schawk, “We believe that uniting our capabilities in this manner will facilitate and strengthen our delivery of brand point management by leveraging the talents of our employees in strategic, creative and executional positions in new, and ultimately more powerful, ways.”
Steve Klein, managing director of Anthem’s strategic and creative operations in Cincinnati, commented, “Anthem focuses on strategic and creative excellence while Schawk’s expertise ensures our ideas will make it to shelf intact. Our collaboration begins with Anthem’s design strategy and creative development and continues through Schawk’s executional expertise to drive shoppers to the moment of purchase — on shelf.”
Rhett Warner, managing director of Schawk’s executional operations in Cincinnati, said, “Uniting our workspaces in this manner is a natural next step for Schawk. With such close proximity to Anthem’s creative expertise, Schawk is better able to execute on concept designs to ensure we bring the full potency of the design to life, the way the designer intended and the way the client approved it. It also puts Schawk in a stronger position to retain the integrity of the design throughout all executional phases of a project.”
For more than 50 years, Schawk has been a world-class provider of premedia services and over the past two decades has broadened its range of services to include strategy, design and enterprise brand management technology. The result is that Schawk delivers brand point management services that allow its clients to confidently approach the challenges of a new world marketplace.