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Sandy Alexander Enters Grand-Format Segment with Two Durst Printers

September 20, 2010
CLIFTON, NJ/ROCHESTER, NY—September 20, 2010—Sandy Alexander Inc., one of the nation’s leading high-end commercial graphic communications companies, has acquired a pair of new-generation Rho UV inkjet production digital printers—the 98-inch-wide Rho 900 for rigid substrates, and the 5-meter-wide Rho 500R for “soft” media. In conjunction with this equipment acquisition, Sandy Alexander has built an addition onto its Clifton, NJ, facility and hired wide-format imaging veteran Brian Madigan as general manager of its new wide/grand-format division: SandyWide. Madigan has a total of 22 years experience in the printing industry, the last 13 working in and managing wide-format imaging operations.

“This expansion into the wide- and grand-format market, which is estimated at $10 billion annually and continues to grow, is a natural progression for our long-term strategic growth,” said Mike Graff, President and CEO of Sandy Alexander. “With our acquisition of the Durst printers and the wide- and grand-format capabilities they bring, as well as the addition of Brian Madigan, we’re positioned to deliver world-class solutions and service to the growing list of enterprises in the market for the show-stopping impact of grand-format images.”

Sandy Alexander, Graff noted, engaged in “a very thorough search process” to find the right person to lead its new division, and to identify the best available printing equipment to meet the high standards of clients for grand-format output in terms of image quality, creativity, turnaround time and price.

He added that “Brian’s experience and expertise in this segment and with Durst equipment, combined with the operating characteristics of our new Rho 900 and Rho 500R printers, ensure our new division will run in the most productive, efficient, cost-effective manner possible, to the benefit of our clients and our business. We were especially pleased with the performance of the Rho printers during our research and testing phases—from file prep, to media handling, to the eye-catching results of their printing process, to the support Durst puts behind its printers.”

Sandy Alexander has developed a reputation for its scientific color expertise and its ability to deliver consistent, accurate color, which is commonly a major concern for customers. “With the advanced color management workflow available with all our printers, including the new Durst printers, we can maintain the highest color consistency and brand equity for our clients across a multitude of deliverables—from the smallest postcard to stadium wraps.”
 

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