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R.R. Donnelley Invests in Maker of iPad App for Catalog Shopping

April 3, 2012
CHICAGO—April 3, 2012—R. R. Donnelley & Sons announced that it has taken an equity stake in San Francisco-based Real Valuable Corp., maker of the CoffeeTable iPad catalog shopping app. CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.

“This new relationship continues to expand the range of our digital service offering,” said Thomas J. Quinlan III, Donnelley’s president and CEO. “In virtually every customer segment that we serve, we offer a compelling digital service that complements our other capabilities. We serve retailers, catalogers, and other direct response marketers with an array of resources. The addition of CoffeeTable enables us to craft even more extensive end-to-end solutions for our customers.”

The catalog industry uses a variety of media for customer acquisition, engagement and conversion. The CoffeeTable iPad app connects the inspiration of traditional catalogs with the instant gratification of e-commerce. It offers usage data to deliver catalog analytics to aid retailers’ channel planning, complementing Donnelley’s expertise and end-to-end capabilities.

Ben Choi, CoffeeTable’s CEO, commented, “Retailers appreciate the power of tablet commerce. CoffeeTable is the only catalog app that bridges catalog discovery to purchase. Our exclusive relationship with RR Donnelley will dramatically improve our ability to educate retailers about tablet commerce and deliver a robust suite of multi-channel marketing tools.”

With CoffeeTable Express, shoppers are never more than a few taps from completing a purchase. The only catalog app that enables in-app shopping, CoffeeTable cites a 2x increase in conversion through CoffeeTable Express. CoffeeTable allows shoppers to browse more than 100 leading catalogs such as Delia’s, Hanover Direct’s The Company Store, Signals, and many others.

“No one is better positioned to help businesses create, produce, distribute and monetize content,” added Ann Marie Bushell, president of RR Donnelley’s CustomPoint Solutions offering. “With this investment in CoffeeTable, RR Donnelley is taking the lead in helping our customers’ content connect with the right audiences through the right channels at just the right time.”

About RRD
R.R. Donnelley (Nasdaq:RRD) is a global provider of integrated communications. The Company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, enhance return on investment and ensure compliance. Drawing on a range of proprietary and commercially available digital and conventional technologies deployed across four continents, the Company employs a suite of leading Internet based capabilities and other resources to provide premedia, printing, logistics and business process outsourcing products and services to leading clients in virtually every private and public sector.

About CoffeeTable

Developed by Real Valuable Corp., CoffeeTable is a free app that turns your iPad into a virtual coffee table of retail catalogs, allowing shoppers to browse their favorite stores anywhere, anytime. It is the only catalog app that enables purchases to be made directly in the app via its Express Checkout technology, and offers shoppers exclusive giveaways, sales, and more.

Source: RRD.
 

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