HP Expands, Rebrands Latex Printers

PALO ALTO, CA—HP expanded its portfolio of Latex printing technologies with the introduction of the HP Latex 3000 printer, which it contends will help print service providers (PSPs) produce high-value applications with improved productivity, quality and versatility.

HP also announced the rebranding of its HP Designjet and Scitex latex printers and supplies. The new sub-brand for these offerings is HP Latex, underscoring the importance of Latex to the HP Large Format Graphics portfolio.