Protecting Those Who Promote You —CagleJanuary 2008
• In 2008, I resolve to become less tolerant. Sorry, I know it sounds impertinent, but sometimes we are assigned to press conferences that have little or no point for existing. The whole point of a “news conference” is to pass along news, no matter how trite/insignificant. Starting this year, when it becomes apparent that a press conference is lacking in substance, I will stand up in the middle of Company A’s mission statement recitation and begin singing Neil Diamond songs with great gusto. Maybe I can get industry consultants Bill Lamparter and Dennis Mason to provide background vocals.
“Turn on your heartlight...let it shine wherever you go.”
Look, I know you guys want to make an appearance at the major shows, but if you don’t have anything new in the pipeline, that’s fine. Take a page from 4Over’s book. Last year, 4Over featured gaming tables at its Graph Expo booth. It didn’t have squat to do with printing, but the trade printer made some friends and got its name out there for potential customers. That will be remembered far longer than a hollow press conference.
• In 2008, I resolve to deliver the best and most outrageous news stories to you via PI Weekly, which returns to Friday deliveries this year. Hirings, firings, plant closures, M&As and layoffs are par for the course, but I also have a soft spot for counterfeiters and people who run afoul of the law. If a story touches your world, you’ll be sure to find it in PI Weekly and in the printed magazine’s news section.
• In 2008, I resolve to give Mark Bonacorso more ink. He knows where to find the best duck in town.
• In 2008, I resolve to sell a lot of copies of my first novel, “Gross Misconduct.” It’s a coming-of-age tale set in Canada and it revolves around the melodramatic world of Aury Treadway, who is destined for glory as a professional hockey player. Aury lives, loves and loses. Plus, it helps that he’s something of an idiot, and idiots always make the worst choices. Everyone loves to read about people in worse shape than they are, right?
As a subthought, I vow to take advantage of as many marketing opportunities as I can.
• In 2008, I resolve not to have my car stolen. Last summer I lost my beloved Intrepid to the mean streets of Philadelphia. It went missing on my last day at work before a week of vacation in Ocean City, MD.
Then, while at the beach, we received a message that a girl from my daughter’s kindergarten class had been killed in an auto accident. And I had to explain death—a concept I still don’t fully understand—to a five-year-old girl. It was a tough summer, to say the least.
Scratch out the car item. I resolve to remember what is most important in life.
I wish you one and all the healthiest, happiest and most prosperous new year. Here’s hoping that the good times outweigh the bad.