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Progressive Impressions International -- Digitally Driven

September 2004
by chris bauer

Managing Editor

A wide array of digital printing devices have called Progressive Impressions International (PII) home throughout the company's 13-year history. Currently, the Bloomington, IL-based firm boasts eight Xerox cut-sheet monochrome devices, as well as a twin Océ continuous feed monochrome device. From a color perspective, Agfa, IBM and Xerox color systems have been used, but now the company's entire footprint consists of Xerox iGen3 and DocuColor 6060 technology. But it has not always been that way.

"When PII first began, we only had offset presses," recalls Jamie Huff, CEO. "During the early- to mid-1990s we began migrating to digital technology to take advantage of our data management capabilities and to offer our customers data-driven marketing pieces."

In 1999 PII converted to 100 percent digital printing. Some partnerships bridge the gap between traditional and digital.

"We still utilize traditional printing equipment a great deal," Huff adds. "PII is part of the Taylor Corp., one of the leaders in cut-sheet commercial printing. Through our network of sister companies we have an extensive array of printing technologies and capabilities at our fingertips."

The real splash into the color digital printing world the company made, however, was its recent purchase of six Xerox iGen3 digital presses, making PII Xerox's largest installation to date. Five of the digital presses will be located in the United States, with the sixth in PII's Netherlands facility. The full-service marketing communications company expects to more than triple its digital color printing volume within six months.

Serving Needs

"We needed the capability to quickly scale up on a global level to meet the surging demand of customer print-on-demand (POD) and one-to-one marketing needs," Huff explains. "With our extensive database management capabilities we needed horsepower that could support our customers' complex variable data applications and time-critical POD jobs."

PII offers an array of marketing services, including creative consultation, database management, e-commerce solutions, project management, a call center, customer service and personalized printing.

"With true one-to-one marketing, you can target specific customers with tailored messages at a precise time, making those messages more effective," says Huff. "The DocuColor iGen3 allows us to create high-quality materials with a level of personalization that we were previously unable to achieve."

Progressive Impressions International produces marketing materials, direct mail pieces and sales collateral for customers worldwide, including A.G. Edwards, Bosch Corp. and Caterpillar. With the DocuColor iGen3, PII will convert some offset printing jobs to digital, allowing for more flexibility in the printing process, as well as to target new customers seeking personalized printing capabilities.
 

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