Postpress — The Buck Starts And Stops Here
"By doing it in-house, we now have complete control over a job and we can turn it around a lot faster than we used to when we were outsourcing work," he adds.
By not farming out the finishing jobs, Atamain was able to parlay the savings into the necessary equipment and hire a pair of workers for the department. With four to five jobs a day requiring some degree of finishing, it wasn't hard to justify the initial payout. Haig's Quality Printing now operates a scoring and slitting machine, along with a folder/gluer for doing presentation folders and key packets. Since Atamain also does foil stamping and embossing, the only finishing aspect he needs to outsource is dies work.
The company now realizes more profit per job, and its customers appreciate the faster turnaround and convenience of getting all stages of the job completed under one roof.
"We are known as a one-stop shop," Atamain says. "We're able to actually sell the customer on incorporating foil, for example, making that value-added an income producer rather than a burden. Now we can easily put a little foil on the corner of a job, whereas before we were always trying to talk [the customer] out of it, because we'd have to send the job out and it could get complicated."
Haig's Quality Printing, which has also thrived by embracing technologies such as stochastic screening and Hexachrome printing, is looking to further bolster its specialty offerings as well. Atamain reveals the company will be adding UV coating capabilities—which he termed relatively inexpensive—and mailing services in the near future.
Other traditional printers have also seen the specialty finishing light. According to plant manager Pat Cullen, The Dot Printer used to purchase its diecutting, large sheet scoring and pocket folding needs from outside agents. Today, it's all done in-house at the Irvine, CA-based, full-service printer.