PODi Ties Tissot Swiss Watches, Augmented Reality into AppForum Marketing
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ROCHESTER, NY—Nov. 30, 2010—PODi, the Digital Printing Initiative, is using the latest digital technology in its marketing for the 9th annual AppForum digital printing conference on Jan. 31 - Feb. 2, 2011 at the Mirage Hotel in Las Vegas. Its new direct mail campaign features a tie-in to the interactive 3-D augmented reality campaign created for Tissot Swiss Watches’ T-Touch watch collection. Tissot U.S. Brand President Sharon Buntain will also be a featured speaker at the AppForum.
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