Pitney Bowes Sells Inkjet Envelope Printing System to Wilen Direct
“Wilen’s management understands that data-driven companies have a competitive advantage over those that are still using guesswork to determine what their customers and prospects want,” said Ramesh Ratan, president, Pitney Bowes Document Messaging Technologies. “Harnessing the power of data to create individually-customized messages outside the envelope is a fantastic approach that I predict smart marketers will embrace. Wilen is on the leading edge with this technology.”
Through customized printing of individual envelopes, Wilen can dramatically simplify the inventory it carries for corporate clients even as it increases the envelope marketing options that are available to those same clients.
About Pitney Bowes
Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs more than 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity.
About Wilen Direct
Wilen Direct is a leader and innovator in direct marketing campaigns that leverage state-of-the-art printing processes and technologies such as digital and variable data imaging, advanced mail strategies and technologies, logistics and fulfillment, to deliver highly targeted, effective and cost-efficient outreach. Wilen Direct is an operating affiliate of Wilen Group, a privately held marketing communications and printing services company that provides strategy, creative resources, data analysis, state-of-the-art printing and end-to-end fulfillment to a variety of clients nationwide. In addition to Wilen Direct, Wilen Group consists of two other affiliated companies, all three of which work independently but seamlessly integrate with each other to serve client needs. Wilen Media, offers a full spectrum of strategic planning, marketing, advertising, media planning and buying, research and production services across multi-media platforms; and WILopEN engages in research and development efforts to create new products and services involving marketing, advertising, publishing/print and media-related businesses.
Source: Pitney Bowes.