Pitney Bowes, GMC Software Join InterACT! Conference as Platinum Sponsors

WEYMOUTH, MA/PHILADELPHIA—April 19, 2010—InfoTrends and North American Publishing Co. (NAPCO), organizers of the InterACT! Conference, announced today that Pitney Bowes and GMC Software Technology have signed as Platinum Sponsors. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

“Today’s marketers are operating under a new set of rules. They must respond to a range of new challenges related to new media, changes in consumer behavior, a difficult market environment, and global expansion,” commented Barb Pellow, Group Director at InfoTrends. “With the rules changing, businesses are seeking new ways to market to, communicate with, and reach consumers.

“Pitney Bowes provides a comprehensive suite of mailstream hardware and software solutions, and services to help you build stronger connections with your customers, streamline operation, work more efficiently and identify new opportunities,” Pellow noted. “GMC Software Technology offers end-to-end software solutions for designing, composing and producing personalized print and electronic customer communications. We are please to have them on board as a Platinum Sponsor.”

“With the rise of social networking technology and changes in buyer habits, optimizing the customer channel mix is becoming increasingly more complex. Customer relationship management which encompassed correspondence, direct mail, e-newsletters, and e-mail now include Tweets and community-based relationship management,” commented Bernie Gracy, VP of Strategy and Business Development at Pitney Bowes. “At Pitney Bowes, we are helping customers to deliver a seamless experience across multiple touch points. We help companies deploy a consistent 360° view of the customer relationship across the organization, and help ensure all communications resulting from these interactions are consistent across channels.”

“Relationship building should be your businesses’ number one priority and the key to building solid customer relationships is interacting with them, when, where, and how they want to. It doesn’t have to be difficult or expensive, but it will make all the difference in the world when it comes to nurturing your customer relationships,” commented Bill Parker, Chief Marketing Officer at GMC Software Technology. “Our mission at GMC is to enable companies to communicate more effectively, to more people, in a way that’s more responsive to customers’ needs and to bottom-line performance. We are looking forward to sharing our insights with the InterACT! audience.”

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