PI’s 45th ANNIVERSARY — The Lighter Side
The article concluded that offset “can hold its own against competition, in varying degrees in the fields of quality, versatility, long runs, economy and speed.” Unfortunately for the letterpress process, it would lose even more ground to its then poor stepchild, web offset.
DO YA LIKE SWEET MUSIC?: Our good friends at Bergstrom Paper commissioned Chicago composer William S. Walker to write “six musical compositions inspired by the rhythm of printing presses.” They comprised one of the hottest-selling, long-playing albums of 1967, “Impressions in Color.” Who could forget such smash hits as “Press Party,” “Opus in Offset,” and the signature anthem, “Printer’s Devil.” At $3 a pop, these records sold like hotcakes. Wonder if it’s available on CD?
WORTH A LOOK: A short story in the October 1968 edition—results from a poll conducted by the Administrative Management Society—found that 52 percent of its members approved of mini skirts in the workplace. One exec felt that the mini can “add new interest to the daily grind.” Seventy-five percent frowned on boots and excessive makeup, but about two-thirds gave the thumbs up to colored, textured or fishnet pantyhose.
On the male side, only five percent of companies approved long hair, “a la Beatles.” Another 84 percent banned beards, while 74 percent felt the old shirt and tie to be more appropriate than the turtleneck shirt. Balderdash! to sideburns, according to 54 percent. Noted one respondent, “This is a business office, not a psychedelic refuge for barbarians.” When subtle and not-so-subtle attempts at getting employees to conform to acceptable grooming standards fail, “. . .we fire ’em,” said a respondent.
MAN’S WORLD?: The commercial printing industry was nothing if not a male-dominated world in the 1960s and 1970s. To what degree can be answered with a sampling of the period’s more raunchy advertising tactics. Just what were they thinking?