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PI 400 -- Direct Mail - The Direct Approach

December 2001
BY ERIK CAGLE


Don't be fooled. When it comes to the overall health of the direct mail marketing segment, many of the big hitters within the commercial printing sector are well positioned, entrenched even, for the economic storm that has struck the country.































































Top 10 -- Direct Mail Printers
 CompanySegment
Sales
(millions)
Total
Sales
(millions)
1Quebecor World
Montreal
$845$6,500
2Vertis Inc.
Baltimore
$397$1,986
3Banta Corp.
Menasha, WI
$231$1,538
4R.R. Donnelley & Sons
Chicago
$210$5,254
5Wallace Computer Services
Lisle, IL
$186$1,692
6Moore Corp.
Stamford, CT
$158$2,260
7Japs-Olson Co.
 

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