O'Neil Data Systems Upgrades Work to Color with HP Inkjet Web PressMarch 2009
"We are able to print using standard, uncoated 50-lb. and 60-lb. media with the press, as well as light-weight, high-bright newsprint stock to achieve superior results," said Mark Rosson, vice president, Sales and Marketing, O'Neil Data Systems. "Normally, with the font size as small as it is in this publication, you would expect the circles in a percent sign to appear as dots on an inkjet-based production device, but the text is clear and sharp with the press, and the color makes charts much easier to read."
New revenue opportunities in transactional and health care documents
O'Neil Data Systems has also begun producing a range of transactional and health care documents for its clients on the HP Inkjet Web Press. The company prints statements and insurance benefits information that was previously restricted to monochrome digital printing because of the limited speeds and higher costs once associated with full-color production.
With the HP Inkjet Web Press enabling color, O'Neil Data Systems has new opportunities to upgrade transactional bills and statements into more valuable transpromotional printed pieces – statements and bills that also include higher-impact variable color marketing messages and images tailored to each recipient's data profile. The firm also is testing the incorporation of digital color printing into benefits package packets, a process that could potentially make the packets easier to read, saving clients money by reducing the number of calls policyholders make to call centers in search of information.
O'Neil Data Systems installed the press in December 2008 and, within four weeks, began producing saleable work on the device. The press has not only enabled a substantial upgrade to some current client work, it has enabled the company to seek out and secure new customers.
The HP Inkjet Web Press installed at O'Neil Data Systems is a beta unit – the press is scheduled to become commercially available later this year. As a participant in the press beta program, O'Neil Data Systems provides operational and marketing feedback that enables HP to further strengthen features and support offerings upon the press's commercial launch. Additional announced beta program participants for the HP Inkjet Web Press include CPI, which is Europe's leading book manufacturer, and Taylor Corp., one of North America's leading specialty print, media and marketing companies.
"O'Neil Data Systems' installation is an important first step in the commercialization of a breakthrough platform, based on a proven and stable technology, designed to offer significant value in terms of print quality, productivity and cost," said Aurelio Maruggi, vice president and general manager, HP Inkjet High-speed Production Solutions. "The progress this innovative company has made in a short time with the press is an excellent indicator of the tremendous success we anticipate customers will see when adopting this exciting new production printing technology."
HP's Aurelio Maruggi discussed the latest advancements in the commercialization of the HP Inkjet Web Press this week during an executive panel at INTER-QUEST's 2009 Digital Book Printing Forum in New York City, part of the "Publishing Business" Conference and Expo.
HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.