Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Objectif Lune Updates Personalized Communication Solutions

May 2008
MONTREAL/DÜSSELDORF, GERMANY—May 29, 2008—Objectif Lune today announced it will present a broad array of personalized communications solutions at drupa, demonstrating the company’s innovative leadership in this ever-growing market. Using sample applications, Objectif Lune will demonstrate how to solve communications and document challenges and how to leverage data to increase sales and brand awareness. In Hall 9, Stand C19, Objectif Lune experts will guide attendees through the design, workflow, production and routing of a variety of personalized communications, transactional or promotional.

Objectif Lune offers solutions for efficient design and high-volume printing of all kinds of variable content documents. The company’s portfolio includes PlanetPress Suite for variable data printing and workflow automation; PrintShop Mail for promotional printing; and PrintShop Web, a web-to-print solution for print shops and marketing departments.

“Drupa is a unique and highly respected event in our industry. The Objectif Lune team is eager to meet with customers and others coming to drupa in search of solutions for personalized communications. From our flagship PlanetPress Suite to our latest PrintShop Mail and PrintShop Web releases, we are ready to help attendees find the answers to their communications needs as well as discover new ways of doing business,” said Objectif Lune CEO Didier Gombert.

The latest versions of PrintShop Mail and PrintShop Web are also being introduced at drupa, and Objectif Lune will showcase the capabilities of PlanetPress Suite, PrintShop Mail and PrintShop Web across a variety of popular personalized applications, showing how they can serve standalone needs or work together for more complex variable document workflow.

This latest release of PrintShop Mail, showcased at drupa, brings numerous design and workflow features, such as enhanced color management capability, spot color functionality, support of PDF files for dynamic objects as well as the possibility to add bleed and crop marks at page level for space maximization. Furthermore, PrintShop Mail is now compatible with Objectif Lune’s workflow automation software module, PlanetPress Watch, giving users additional output options such as email and fax. In addition, visitors will get the chance to see how PrintShop Mail and DirectSmile can work together to combine variable data printing with image personalization, adding punch to any promotional piece.

Objectif Lune also releases a new version of its web-to-print solution, PrintShop Web 2.2, with the best price and performance on the market today. With great new features for a streamlined ordering experience and even more flexibility, this latest release of PrintShop Web includes a new shopping cart function, enhanced price calculation capabilities, the possibility to create image banks enabling users to select variable images as well as new user input field types such as text fields, checkboxes and rich text editing fields.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

SPONSORED CONTENT

MORE ON WORKFLOW/WEB-TO-PRINT >>

FROM THE BOOKSTORE

Streamline your workflow to achieve efficient production and improve profits, and use practical ways to maximize your conventional, digital, or hybrid workflows. A comprehensive and definitive text for printers, service bureaus, and production managers at printer operations, ad agencies and publishing houses. <i>Print Production Workflow</i> takes the concept of "workflow" from the abstract to the practical, examining the importance of integrating print production workflow into an overall business workflow. Print Production Workflow: A Practical Guide

Streamline your workflow to achieve efficient production and improve profits, and use practical ways to maximize your conventional, digital, or hybrid workflows. A comprehensive and definitive text for printers, service bureaus, and production managers at printer operations, ad agencies and publishing houses. Print Production Workflow takes the concept of "workflow"...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: