Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Next on Best Seller's List --DeWese

October 2003
I've decided to write another book. This book will have lots of pictures and maybe 16-point type. This way, slow readers, like me, can say they read a book and will have something to talk about at cocktail parties.

I have a title. It's a little long, but it covers the book's contents. It's going to be titled, "The Mañana Man's Guide to Cooking, Selling, Parallel Parking, Marriage and Happiness."

The literati, those erudite academic phonies who are my critics, will say, "What qualifies this idiot to write about cooking, selling, marriage and happiness?" They will assert that parallel parking is not even worthy of words. They'll whine that my topics are not related.

Hah! Boy will I prove them wrong. First of all, the topics are not only related, they are synonymous!

As to my qualifications, just ask the people who eat what I cook. I am Nureyev in a kitchen. I am pure grace as I multi-task to create multi-course meals. I was informally trained by my mother the late Jessamine Heinlin DeWese, my grandmother the late Jessie Clyde Heinlin, and my wife's grandmother the late Elizabeth Cobb Allen. Finally, the great chef and a protégé of James Beard, John Clancy of Four Seasons fame, formally trained me. Chef Clancy trained me during the three summers I cooked at the Christopher Ryder House on Cape Cod, where we fed about 600 to 700 well-heeled demanding diners every evening.

As my training progressed, I moved up from Vegetable Boy to Sauce Chef. Now, I'm an eclectic and intuitive cook. My repertoire knows no bounds—name it and I'll cook it for you.

Cooking and selling are the same. You can't cook or sell without self-confidence. You can't be a great cook or a great salesperson without selecting your own ingredients. I do all the grocery shopping because I want to see, touch and smell the vegetables and meat that I'm going to prepare. You have to be intimate with your ingredients, and great salespeople must be intimate with the customers they wish to serve.

Putting in Some Time

It's no good for a sales manager to say, "Here's a good prospect. Go after it." The salesperson must research the prospect and become convinced to develop a personal zeal for selling the new account.

That's just one of the common selling and cooking characteristics I'll cover in my book.

Selling and cooking, of course, segue right into parallel parking. I am one of America's top parallel parkers. I have never, mind you, ever failed to slide my vehicle into the tightest space on the first pass. Parallel parking similarly requires confidence, but it also requires the timing and spatial judgment that only comes from practice. It's the kind of judgment and confidence that accrues through practice; what enabled the Orlando Magic's Tracy McGrady and the New York Knicks' Allan Houston to fire nearly 40 percent from beyond the three-point line last season.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: