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NAPL Economists Advise Taking Strategic Approach to Recovery

April 22, 2010
PARAMUS, NJ—April 22, 2010—“Economic and industry indicators may be moving upward, but that doesn’t guarantee that individual companies will see their profitability move upward with them,” say economists at the National Association for Printing Leadership (NAPL), who caution that companies “must not lose sight of their strategic focus as activity picks up, but remember they must still reconfigure their value proposition for today’s market.”
Writing in the just released Spring 2010 issue of the NAPL Business Review, Association Senior Economist Joseph Vincenzino points out that the industry is beginning to move towards a sustainable recovery, but that recovery will not happen overnight—in fact, it may still be months away—and it will not provide automatic relief to struggling companies.
“It would be foolish to proceed with blinders on, ignoring the potentially adverse impacts stemming from anticipated policy and regulatory changes,” writes Vincenzino, “but it would be just as problematic to let mounting uncertainty result in passive inactivity—waiting for everything to fall into place. While this is true for most sectors of the economy, it’s especially true for the printing industry.
“Much of what we need to and/or should be doing is not directly tied to any particular stage of the business cycle,” he continues. “These actions are not primarily dependent on the general level of economic activity, and the quicker we come to that realization the better. What should be the basis for our decisions and actions? In large part, it stems from a need to move away from the commodity aspects of our business, and, regardless of business conditions, that’s where much of our attention should be focused.”
(Learn how to leverage “the new rules of recovery” to accelerate your company’s growth this year in a free webinar featuring NAPL Chief Economist Andrew Paparozzi on May 14 at 11a.m. Eastern Time. Register at
The NAPL Business Review article details changes in industry activity over the last few months, tracking trends in business activity, pricing, and profitability—and the pressures being exerted on these areas. Among the findings from surveys of the 700+ members of NAPL’s Business Panel:
• Fewer companies report business slowing. Business slowed for 29.8% of companies surveyed, down from December’s 31.5%, and not as favorable as October’s 25.2%, but significantly better than May’s 51.2% and the record high 75.6% in January 2009.


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