Monochrome Digital Printing--Back in Black
Whenever a file comes in, Thatcher’s department RIPs it to the Xanté. Customers and a company proofreader then look over the output, checking the fonts and other aspects of the piece. Once the job is approved, it goes to film.
Like the LaserJet 5000, the Accelerator 8200 delivers resolutions of 1,200 dpi. And like B&J, David Smith Printing occasionally uses its laser printer to generate camera-ready output.
B&J and David Smith Printing both provide examples of what companies can do with desktop monochrome printers, but what about larger devices? Do machines like the Xerox DocuTech and Océ DemandStream still have a place in a color-saturated market?
Yep. Consider Technigraphix Inc. in Sterling, VA. This book printer has made a mark in its market with monochrome digital printing. “We saw a need in the book world to be able to do shorter runs,” explains President Jack Tiner. “Traditional book printers make customers buy thousands of books to be cost-effective.”
Technigraphix wanted to give customers a solution for ordering 1,500 or fewer books. The company’s digital printing department has made this possible. Technigraphix’s digital monochrome equipment includes two Océ DemandStreams. Both webfed devices were installed last November. Both are ideal for short-run, cost-effective printing.
According to Tiner, customers love the DemandStreams. That’s because the DemandStreams deliver true on-demand, short-run printing. Once clients submit their work, Technigraphix stores the files electronically. Print buyers can then place additional orders at any time, requesting as little as a single book if that’s all they need.
Printing All Night Long
While Technigraphix runs three shifts, seven days a week, the DemandStreams don’t require an entire crew of operators. “That’s the nice thing,” Tiner notes. “One person can run two of them.” All the individual has to do is load and unload the paper.
Ease-of-use is just one of the features that Tiner praises about the DemandStreams. He also lauds the machines’ versatility, quality (600 dpi) and speed (30,000 iph). That latter figure is particularly important. As Tiner points out, his company needs to be fast to remain in business. “We compete with book printers,” he says, “not copy shops.”