Sandy Alexander: Ownership of the Future

Larry Liso, production manager, and Amy Etheredge, solutions architect, represent the combination of traditional techniques and emerging technologies that are driving growth at Sandy Alexander.

Sandy Alexander’s retail visual merchandising and wide-format printing division boasts a full complement of output devices and finishing equipment. It even has its own custom framing department.

Nick Stillo operates one of two HP Indigo 10000 digital color presses at Sandy Alexander, the first printing company to have installed a pair of the B2-format machines in the same location.

The broad plan, still in force, directs each division not only to drive its own business but to uncover opportunities for the rest of the company, as well. Graff says that this dual objective was prompted by the “pleading” of retail customers for services that would let them color-manage all of their printed output to Sandy Alexander’s rigorous quality standards for litho. Clarifying what Graff calls the “blurred lines” between the processes would give every division a shot at gaining share-of-customer and keeping as much work as possible under the same roof.

Wide-Format: Growth Opportunity

The quest for vertical integration explains the decision to create the retail visual merchandising and wide-format printing division, which began life about three years ago in the empty space of what used to be a paper storage area. That space now houses a veritable battle fleet of digital wide-format equipment.

Three roll-to-roll Durst 500 units can print six colors plus white in formats up to 16-ft. wide. A hybrid (roll-to-roll or flatbed) Durst 900 can handle rigid substrates as thick as 2˝ at slightly more than half the printing width of the Durst 500s. Two Durst Lambda 130 Plus digital enlargers and a Lightjet 5000 XL enlarger stand ready when customers want supersize-me photos and C-prints. There’s also a full complement of cutting, laminating, grommeting and finishing machinery.

Brian Madigan, general manager of the retail visual merchandising and wide-format printing division, reports that its out-of-home handiwork can be seen in billboards, posters and banners in Times Square, at advertiser-sponsored gates to Metlife Stadium in the Meadowlands Sports Complex, and in other high-profile locations around the NY-NJ metro area. Destination Maternity, Crate & Barrel, DKNY and Chick-fil-a are among retailing outlets for which Sandy Alexander produces signage and other in-store applications.

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