Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Mañana Man Has Axe to Grind —DeWese

January 2003
This is a column about showin' up. Woody Allen said it when he wrote, "Eighty percent of success is showing up."

This column is about the importance of just showin' up.

I have mostly shown up for all of my 60 years and, with my many limitations, showin' up has saved my butt. Those of you who have seen me know that I have always shown up for supper.

Lots of printing salespeople don't ever really succeed because they don't show up. I'll tell you what I mean by showin' up.

My son, Andy (26), and his buddy, Dave (32), have a lot in common. They played college baseball and both were catchers. Both young men are married. They are young, urban professionals. They have developed in to adulthood as steady, dependable guys who show up.

Dave is a lawyer in his dad's law firm. Andy is a financial consultant for Legg-Mason, a big brokerage company. Andy and Dave played on my semi-pro baseball club, the infamous Marple Crawdads, and hit for power in the fourth and fifth spots of the lineup.

I sponsor a trip to Las Vegas each year for Super Bowl weekend and Dave and Andy are part of my 10- to 12-member posse. Even though I'm an old coot, I am a case of arrested development and I enjoy the company of younger people.

Metal Heads

Finally, with some hesitancy, I will tell you that both men are fans of the rock band, Guns N' Roses. They are not just fans. They know the words to every song ever recorded by Axl Rose and his band. They know Axl's mother's maiden name, as well as her dress size.

Although Guns N' Roses recorded a couple of numbers that are almost symphonies, namely "November Rain" and "Estranged," I am more of an old-timer when it comes to music and my development is not so arrested. I'm more of a Roy Orbison, Conway Twitty, Joe Cocker kind of fan.

Guns N' Roses is on one of those around-the-world revival tours; they scheduled two concerts in Philadelphia for December 6 and 8, 2002. Andy and Dave were thrilled. Dave found a ticket broker with front-row seats and the guys paid $600 for a pair of tickets.

Dave and Andy showed up for the concert and sat through three hours of no-name, warmup entertainers. The crowd was beginning to get edgy when, at 11 p.m., the emcee announced that Axl Rose was ill and Guns N' Roses would not be showing up. The Philadelphia Inquirer reported the next day that Axl Rose was actually in his New York hotel engrossed in a Lakers game, and thus decided to bag the Philadelphia concert.
 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: