LETTERS to the editor

While this might be legal (they tell you in the scrolling fine print about this monthly charge), I do not consider this an ethical business practice. Maybe there are other reasons that the firm is not headquartered in the United States, but instead on an island in the middle of the Atlantic.

PETER LINEAL
PeterThePrinter Div., Plum Grove Printers
Hoffman Estates, IL

(Editor’s Note: Upon receiving Mr. Lineal’s letter, Printing Impressions gave Vista-Print executives the opportunity to respond. Their response appears below.)

Dear Editor:

VistaPrint has numerous partnerships with many organizations, including companies that offer rewards programs. Vista-Print is not unique in offering our customers access to this type of program; many well-known online and offline companies offer them, as well. We continue to offer these programs because the vast majority of our customers who sign up for our membership programs take advantage of the discounts they receive on restaurants, office supplies, movies and more.

VistaPrint’s revenues were $50 million last quarter and rewards programs account for less than 10 percent of that number. The real reason VistaPrint has been able to be so successful is because we have solved a previously unmet need for small businesses and consumers by using state-of-the-art proprietary and patented technology designed to revolutionize the short-run, full-color printing market.

Whether it is an order for 10 thank-you notes, 50 brochures, 250 business cards or even 25 pieces of letterhead, VistaPrint is able to service its customers with high-quality printed products at a low cost.

We have served more than eight million customers, regularly receive more than 16,000 orders per day and, through our 17 Websites, we ship to more than 120 countries. We look forward to continuing to serve our customers with the products and services they ask for.

JANET HOLIAN
Chief Marketing Officer
VistaPrint
Lexington, MA

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