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LETTERS to the editor

January 2007

While this might be legal (they tell you in the scrolling fine print about this monthly charge), I do not consider this an ethical business practice. Maybe there are other reasons that the firm is not headquartered in the United States, but instead on an island in the middle of the Atlantic.

PeterThePrinter Div., Plum Grove Printers
Hoffman Estates, IL

(Editor’s Note: Upon receiving Mr. Lineal’s letter, Printing Impressions gave Vista-Print executives the opportunity to respond. Their response appears below.)

Dear Editor:

VistaPrint has numerous partnerships with many organizations, including companies that offer rewards programs. Vista-Print is not unique in offering our customers access to this type of program; many well-known online and offline companies offer them, as well. We continue to offer these programs because the vast majority of our customers who sign up for our membership programs take advantage of the discounts they receive on restaurants, office supplies, movies and more.

VistaPrint’s revenues were $50 million last quarter and rewards programs account for less than 10 percent of that number. The real reason VistaPrint has been able to be so successful is because we have solved a previously unmet need for small businesses and consumers by using state-of-the-art proprietary and patented technology designed to revolutionize the short-run, full-color printing market.

Whether it is an order for 10 thank-you notes, 50 brochures, 250 business cards or even 25 pieces of letterhead, VistaPrint is able to service its customers with high-quality printed products at a low cost.

We have served more than eight million customers, regularly receive more than 16,000 orders per day and, through our 17 Websites, we ship to more than 120 countries. We look forward to continuing to serve our customers with the products and services they ask for.

Chief Marketing Officer
Lexington, MA

Supporting The Next Generation

Dear Editor:

It is a privilege to thank you for your involvement with the PRINTING IMPRESSIONS Graphic Arts Scholarship at Rochester Institute of Technology. Your engagement provides a powerful incentive to our well-deserving and ambitious students in their pursuit of an RIT education.

I hope you know just how important this scholarship is to our students. With over 15,000 students currently enrolled, approximately 75 percent of undergraduate and 40 percent of graduate students receive some form of financial aid to meet their educational costs.

Now that tuition, room, board and fees are over $33,000, many students struggle to keep their dream of achieving a quality education alive. It is for this reason that we are especially grateful for your support.

Director Donor Relations
Rochester, NY

PRINTING IMPRESSIONS encourages feedback from its readers. Write to Mark Michelson, Editor-in-Chief, Printing Impressions, 1500 Spring Garden St., 12th Floor, Philadelphia, PA 19130; e-mail Some letters published are edited due to space constraints.


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