Kodak to Increase Pricing on Digital and Conventional Plates

ROCHESTER, NY—March 1, 2011—Kodak’s Graphic Communications Group will increase prices of digital and conventional plates as of May 1, 2011, in all regions of the world. This move is necessitated by the sustained, universal rise in costs for key raw materials and utilities used in the production of offset plates.

Increases for digital plates will be in the range of 5 to 10 percent, while the increase for conventional plates will be between 15 and 20 percent. Details of the new pricing structure will be communicated in April to all customers and dealers. All current contractual commitments will be honored.

[During a media briefing, the company also noted that the decline in conventional plate usage among U.S. printers has altered the economies of scale for that product segment, which contributed to the larger percentage price increase compared to digital plates.]

“Kodak understands the difficulty our customers face with increasing costs for many of the consumables used in the printing process, from ink and paper to energy and fuel,” said Doug Edwards, general manager, Prepress Solutions and vice president, Kodak. “During a time when all companies are facing added costs of doing business, we will work closely with our customers to ensure that both their plate needs and business requirements are met as effectively as possible.”

Kodak Products are backed by Kodak Service and Support. Kodak Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. Kodak Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

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As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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